How many mails do your receive per day?

I cannot take an account of the number of mails I receive per day. I also find it hard to distinguish which ones are spam mails and which ones are genuine mails. Any moment I turn happy with a mail from a friend who has had a personal enquiry to make but I also get turned off by the not very personal Mr. X who is your friend wants you to join on Website Y.

Sometimes, this turns out to be real interruption marketing and the worse case is with matrimonial sites which endorse a girl saying you are a perfect match to me and so join this website by paying money. But similar ones in our everyday life is when we are in the midst of something so very important and a cold call wants us to buy some impertinent service which can otherwise be called a wrong call.

Have you ever wondered how it would be when a Tele-caller makes a call and goes on blabbering a service or a product and you say, “Sorry wrong number,” Well, if you ask me, I have had tremendous fun. It is not often acknowledged in marketing that automatically generated leads and cold calling are not the most successful.

Sometimes, it can be like you may have to lose out on a prospect completely as the customer bears in mind the bitter experience with you the last time around although he may have swung his mood a great deal. Adrenaline rushes through and his mood swings back to the same fiery temperament, the next time he hears your name!

But, in business and in B2B Marketing and unlike B2C Marketing, everyone is on the lookout for propositions, services, tools, methods, software, hardware etc. that will make their process simpler, efficient, cost-effective, increase Return on Investment and so on and so forth. Here, it doesn’t mean that cold calling and emailing and any other type of interruption marketing can succeed.

It does mean that if you can make out what the customer needs and interrupt a customer with his requirements, the probability of a productive lead generation and demand generation become more and more high. You may not have to make it a cold call that is only interruption and not marketing.

Lead generation from inbound calls is a productive method as it converts people into customers who have had some association with the product, service or the company, or at least they can relate to your services!